Ch. 8 - Segmenting and Targeting Markets

Majority of Air Jordan's market segment targets a specific segmentation bases including teenagers, and basketball players. The major market target are for teenager's, creating a demographic segmentation Parents from certain background sometimes usually buy Air Jordan's for their kids also due to different reason's. Reasons might include they might have worn the Jordan's when they were young, or even maybe wanting them but couldn't have them so they could buy Jordan's for their children. The target market also has a very niche market attracting young teenagers and parts of the fashion sneaker community. The psychographic segmentation of Air Jordan's is when the consumers, usually teenagers buy and wear Air Jordan's they might feel superior, or more fashionable creating a perceived lifestyle.