Ch. 11- Developing and Managing Products

The development in Air Jordan's are simple. They re-release old pair of Jordan's from years ago with a retro twist to it. The attention brought from previous release of the original pairs prepares them with a better analysis and is used for test marketing. So if one shoe sells out then the new retro pair to ensure everyone has an equal opportunity to receive a pair at market price but still create a balance in number so consumers still want a pair of shoes.This product has just recently in the past few years gone from the growth stage to maturity stage so with a better business analysis they can prolong this stage of maturity before hitting the decline stage. For example, when the White Cement 4's OGs (original) released in 2016 they produced a lot more pairs then they needed to due to the "hype" the preceded around it, although all pairs did sell out the quality on the shoes suffered. So the declining stages of the brand of Air Jordan Shoes might be closer than it seems. Air Jordan always are trying to put new ideas in product development but in the end, majority of loyal branded consumers never buy them and only buy the original Jordan but in retro releases. One can tell no one is buying it because they are always still on the shelf for the same price and never sells out while usual retro jordans sell out after a couple of days.

JORDAN NEW XXX still sits in stores for 200$