Ch. 12-Services and Nonprofit Organization Marketing

Air Jordan shoes tangible features such as colorways and different fabrics and textures creates an intangible feeling and experience when one is wearing them. The lifestyle is felt when you put on a pair of Air Jordan's. The search quality can be fairly easy and informative for one to look up where and when to buy a pair of shoes. The experience quality varies from shoe to shoe on different releases. Some Air Jordan shoe products are made top of the notch quality for durable wear, where other products coming out are very cheap in fabrics and production and are easily ruined. This creates difficulty within the credence quality aspect for Air Jordan's, mainly for new product consumers not knowing what to expect. The gap model usually helps new and frequent consumers translate the expected quality of the core service before and after purchasing a pair of Air Jordan's.

SOURCE : WHY OG's ARE BETTER THAN RETRO"S??

OG vs RETRO