Communication plays a large part for marketing for Air Jordan's. The brand uses different channels of communication including a verbal and visual to advertise. Poster boards and commercial varies in explaining a message and demonstrating a message while promoting using images and iconic symbols. (Air Jordan Russel Westbrook 2016 commercial) All the advertisements are based of the pull strategy, stimulating the mind of consumers to buy more product. The promotional mix includes consumers personal selling, advertisements, and publicity in the media. Air Jordan's have been on the news multiple times in the case of people getting hurt, robbed or even killed over buying a pair of Jordan's. The publicity creates a "hype" and demand for the shoes.
Teen killed over Air Jordans
Teen's arm got severed over Air Jordans
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