Ch. 12-Services and Nonprofit Organization Marketing

Air Jordan shoes tangible features such as colorways and different fabrics and textures creates an intangible feeling and experience when one is wearing them. The lifestyle is felt when you put on a pair of Air Jordan's. The search quality can be fairly easy and informative for one to look up where and when to buy a pair of shoes. The experience quality varies from shoe to shoe on different releases. Some Air Jordan shoe products are made top of the notch quality for durable wear, where other products coming out are very cheap in fabrics and production and are easily ruined. This creates difficulty within the credence quality aspect for Air Jordan's, mainly for new product consumers not knowing what to expect. The gap model usually helps new and frequent consumers translate the expected quality of the core service before and after purchasing a pair of Air Jordan's.

SOURCE : WHY OG's ARE BETTER THAN RETRO"S??

OG vs RETRO 

Ch. 11- Developing and Managing Products

The development in Air Jordan's are simple. They re-release old pair of Jordan's from years ago with a retro twist to it. The attention brought from previous release of the original pairs prepares them with a better analysis and is used for test marketing. So if one shoe sells out then the new retro pair to ensure everyone has an equal opportunity to receive a pair at market price but still create a balance in number so consumers still want a pair of shoes.This product has just recently in the past few years gone from the growth stage to maturity stage so with a better business analysis they can prolong this stage of maturity before hitting the decline stage. For example, when the White Cement 4's OGs (original) released in 2016 they produced a lot more pairs then they needed to due to the "hype" the preceded around it, although all pairs did sell out the quality on the shoes suffered. So the declining stages of the brand of Air Jordan Shoes might be closer than it seems. Air Jordan always are trying to put new ideas in product development but in the end, majority of loyal branded consumers never buy them and only buy the original Jordan but in retro releases. One can tell no one is buying it because they are always still on the shelf for the same price and never sells out while usual retro jordans sell out after a couple of days.

JORDAN NEW XXX still sits in stores for 200$

Ch. 8 - Segmenting and Targeting Markets

Majority of Air Jordan's market segment targets a specific segmentation bases including teenagers, and basketball players. The major market target are for teenager's, creating a demographic segmentation Parents from certain background sometimes usually buy Air Jordan's for their kids also due to different reason's. Reasons might include they might have worn the Jordan's when they were young, or even maybe wanting them but couldn't have them so they could buy Jordan's for their children. The target market also has a very niche market attracting young teenagers and parts of the fashion sneaker community. The psychographic segmentation of Air Jordan's is when the consumers, usually teenagers buy and wear Air Jordan's they might feel superior, or more fashionable creating a perceived lifestyle.