Air Jordan has been a global brand name for many years, releasing all over the world in regular Nike stores to foreign country shoe stores. Nike was always the one manufacturing the shoe, U.S was the top consumer when the brand just started but as the hype and sensation all over the internet kept increasing, speculation allowed Nike to release in majority of the countries all over the world. Licensing different manufacturers from several different countries such as Mexico to China as a direct foreign investment. Nike selling Jordans all over the world makes a multinational brand for Air Jordan, just like the company Nike. Cultures all over the world influenced the Air Jordan shoes and innovative ideas were processed into making new retro Jordan shoes such as Chinese New Years 5's and Tokyo 5's.
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| Tokyo 5's |
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| Chinese New Year 5's |
This allowed and brought more foreign consumers to the brand. Building global relationships, connecting different cultures, making the world realize the true culture of not only of Michael Jordan, but the shoe brand itself.
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