Ch. 14 - Marketing Channels and Retailing

Jordan brand shoes are distributed in a strategic channel alliance with chain stores. Nike has use multiple distribution channels to sell their product such as, Nike Stores, Jimmy Jazz, Foot Lockers and Finish Line. The retailing mix of the distribution sites and companies that are selected defines the product itself. During certain release dates of Jordan's, consumers go wild but the workers at distributing retail stores remain calm and provide proper guidance to what is going on in Nike, Footlocker, and Finish Line. Presentation of stores that retail Jordan's all have certain aspects of clarity in how they market and sell the shoes. Place and promotion can be located all around the city. You can find a retailer for Jordan's in almost any part of NYC. Online retailing are one the various ways to have the chance to get the newest released shoe without the going through the hassle of large crowds and lines. The disadvantages of their online retailing is during certain release dates, consumers flood Jordan's very limited distribution channel websites and usually cause server crashes. Another disadvantage would be a lot of people use bots. Bots are programs on the computer to auto buy and checkout on retail websites to guarantee a pair of shoes in your size for small fee, this causes very limited chances on getting a pair your size for people who don't know about the programs.