Air Jordan's have sale promotion billboards for consumer sales promotion that includes only the release date and Jordan shoe number or even sometimes a picture of the newest shoe.
The public relation of the brands name and consistency of publicity allows the company to flourish in advertising. Public relations and publicity such as the sponsors for top NBA basketball players including Chris Paul, Carmelo Anthony, Blake Griffin, Ray Allen, and Russell Westbrook. Not only does the brand sponsor all these athletes but are also promoting by giving famous celebrity pairs of Jordan's to wear or making Collaboration's with there name on it, creating a unique selling proposition for it's media mix. The frequency of consumers seeing the brand of shoes in the streets of regular citizens to famous people play a major roll in promotion and advertising and creates a demand for Air Jordans.
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| Macklemore X Jordan "Wing 12's" Releasing 12,000 pairs April 2016, designed and sent one pair of sample to Macklemore. |
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| Kobe X Jordan Package Released sold for $240,100.00 USD at an auction on ebay |
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