Ch. 16 - Advertising, Public Relations and Sales Promotion

Air Jordan's have sale promotion billboards for consumer sales promotion that includes only the release date and Jordan shoe number or even sometimes a picture of the newest shoe.

The public relation of the brands name and consistency of publicity allows the company to flourish in advertising. Public relations and publicity such as the sponsors for top NBA basketball players including Chris Paul, Carmelo Anthony, Blake Griffin, Ray Allen, and Russell Westbrook. Not only does the brand sponsor all these athletes but are also promoting by giving famous celebrity pairs of Jordan's to wear or making Collaboration's with there name on it, creating a unique selling proposition for it's media mix. The frequency of consumers seeing the brand of shoes in the streets of regular citizens to famous people play a major roll in promotion and advertising and creates a demand for Air Jordans.

Macklemore X Jordan "Wing 12's" Releasing 12,000 pairs April 2016, designed and sent one pair of sample to Macklemore.

Kobe X Jordan Package Released sold for  $240,100.00 USD at an auction on ebay 

 

Ch. 14 - Marketing Channels and Retailing

Jordan brand shoes are distributed in a strategic channel alliance with chain stores. Nike has use multiple distribution channels to sell their product such as, Nike Stores, Jimmy Jazz, Foot Lockers and Finish Line. The retailing mix of the distribution sites and companies that are selected defines the product itself. During certain release dates of Jordan's, consumers go wild but the workers at distributing retail stores remain calm and provide proper guidance to what is going on in Nike, Footlocker, and Finish Line. Presentation of stores that retail Jordan's all have certain aspects of clarity in how they market and sell the shoes. Place and promotion can be located all around the city. You can find a retailer for Jordan's in almost any part of NYC. Online retailing are one the various ways to have the chance to get the newest released shoe without the going through the hassle of large crowds and lines. The disadvantages of their online retailing is during certain release dates, consumers flood Jordan's very limited distribution channel websites and usually cause server crashes. Another disadvantage would be a lot of people use bots. Bots are programs on the computer to auto buy and checkout on retail websites to guarantee a pair of shoes in your size for small fee, this causes very limited chances on getting a pair your size for people who don't know about the programs.

Ch. 6 - Consumer Decision Making

Air Jordan brand shoes has preceded to grow recognition over the past two decades. The want for the brand of shoes has increased yearly since the release of the first pair of Jordan's. Generation after generation of teenagers are still buying these same Jordan's repeatedly. The mass majority of consumers buying has developed a sub culture which built speculation over  the brand of shoes. These groups of people all over the world, are very involved in the politics and aspects of the "shoe game industry". Spending hours and hours of their day discussing over the latest fads and trends. Teenagers tend to use extensive decision making on their speculation over certain new or old release shoes. But use limited decision  making when it comes time to buy a pair of Jordan's due to the hype that follows after consumer speculation trends. The perception of ideal self image and self concept are fulfilled after buying or wearing a pair of Jordan's. To perceive yourself as wearing a stylish shoe fulfills the subculture norm of wanting to look fashionable. The belief of an empowering and boost in attitude walking down the street in a pair of Jordan's allows consumers to come back and buy more without much thought.


This is the true subculture created with no marketing-controlled information source and just consumers discussing and doing external information searches on the web.

Jordan Release Line 

Video Of Campout for Jordan Release  <---- Video of a typical night before a pair of Jordan's release.

Ch. 5 - Developing a Global Vision

Air Jordan has been a global brand name for many years, releasing all over the world in regular Nike stores to foreign country shoe stores. Nike was always the one manufacturing the shoe, U.S was the top consumer when the brand just started but as the hype and sensation all over the internet kept increasing, speculation allowed Nike to release in majority of the countries all over the world. Licensing different manufacturers from several different countries such as  Mexico to China as a direct foreign investment. Nike selling  Jordans all over the world makes a multinational brand for Air Jordan, just like the company Nike. Cultures all over the world influenced the Air Jordan shoes and innovative ideas were processed into making new retro Jordan shoes such as Chinese New Years 5's and Tokyo 5's.

Tokyo 5's

Chinese New Year 5's

This allowed and brought more foreign consumers to the brand. Building global relationships, connecting different cultures, making the world realize the true culture of not only of Michael Jordan, but the shoe brand itself.