Ch. 18- Social Media and Marketing

 Sole collector was a magazine company who turned their marketing for shoes into forums 

Nike Air Jordan's have been marketed from many years in different categories, and since social media has been a trending, so has the brand. It is only right that both of them collide and become one. There are many media sharing review sites that started over a decade ago such as, www.niketalk.com and www.solecollector.com, where people who are interested into shoes came together on the internet and discuss upcoming trends, releases, and market prices for shoes which turned into a social commerce website which also included the buying,selling and trading of the shoes. These forums included sticky thread's where people click and discuss,  buy, sell and trade specifically Air Jordan brand shoes only. As social media started to blow up, a lot of old and new sneaker heads have been switching over to Facebook, which is more convenient since a lot of these people are on Facebook everyday anyways. This creates new markets for consumers who use Facebook everyday but don't know and heard anything about Jordan's. There are countless numbers of Facebook groups out there discussing everyday about the newest trends and fads of Air Jordan's such as NDSBG, and BST market. This creates opinions for newer markets for what the brand should and should not do, It is also informing for the newcomers who are just learning about the shoes and why everybody has been going crazy for it all these years. For all the people who never heard about this so called "Shoe game" and don't know about these Facebook groups can learn more on their website http://news.nike.com/jordan-brand which only include basic background information and vague release information. The real information and details are provided by consumers in the non corporate social media groups and websites. Social media has expanded knowledge and speculation over this brand of shoes and are one of the very reasons why Air Jordan's are still so hip, and "hyped" today.